Welcome to APG

Committed to the highest standards across our global network, APG delivers industry-leading innovative distribution solutions worldwide, bringing more choice to passengers, more booking options for travel agents and more revenue opportunities for our partner airlines.

Our Mission

Our Vision

Positioning our global network at the forefront of airline distribution, continually innovating, continually delivering excellence, continually achieving growth and remaining passionate about our business both at a local and global level.

APG Hong Kong was established to meet the demands of airlines for professional cost effective representation solutions, aimed at generating strong and sustainable revenue growth.

Airlines are constantly seeking out new revenue opportunities, lower cost distribution solutions and ways to improve yield. Through innovation and extensive experience in airline distribution, the APG Network has expanded over the last three decades to become a key “go to” global player with a reputation for delivering on these objectives. APG not only delivers substantial cost reductions with outsource solutions for passenger and cargo sales, marketing, fare filing, and customer support but also offers settlement plan services, interline, and code-share solutions to grow an airline’s global reach. APG is proud to partner already with over 200 airline clients across all distribution models.​

We also continue to innovate and have recently launched the APG Platform, our new generation distribution solution based on NDC compliant technology.

Our product portfolio of airline distribution solutions is supported by our global network spanning over 170 countries. Our mission has always been to provide truly global coverage and to be the best in every market through our experienced local management teams and their extensive relationships in each country.

APG is headquartered in Paris with a central Commercial Team and a Board, headed by the President and which includes one Vice President per major world geographical area plus one Executive Product Director per product.

​Our Objectives are simple:​

• Airline Focused, on Distribution, Sales and Financial Services

• Targeted at improving our clients' global revenue

• Operate on a Variable Cost, Success Basis

• Offer transparency and consistent international standards

• Plan globally and act locally

• The success of our business is dependent on the trust and confidence we earn from our employees, customers and shareholders. We gain credibility by adhering to our commitments, displaying honesty and integrity and reaching company goals solely through honourable conduct.

• We all deserve to work in an environment where we are treated with dignity and respect. APG Network Associates are committed to creating such an environment because it brings out the full potential in each of us.

• APG Network Associates are equal action employers and are committed to providing a workplace that is free of discrimination of all types and from abusive, offensive, or harassing behaviour.

• Our commitment to diversity and inclusion aligns with our corporate values of Ambition, Collaboration, Impact, Judgement, Leadership, Leverage, Passion and Transparency.

Environmental, Social and Governance

As a global network, APG is committed to high standards of environment and social governance. The below summarizes our key principals in this area:

• Integral to APG Network’s business success is our protection of confidential company information, as well as non-public information entrusted to us by employees, customers and other business partners.

• As a global Network, we are conscious of our social responsibilities with regards to helping the environment through our working practices. Therefore, we conduct our business in accordance with the principle of sustainable development and adhere to internationally recognized fundamental standards.

• We strongly support a precautionary approach to environmental challenges; encourage the undertaking of initiatives to promote greater environmental responsibility; and encourage the development and diffusion of environmentally friendly technologies within our organization and our third-party suppliers.